Hello Kitty Island Adventure Project

Working with Apple and Sunblink on "Hello Kitty Island Adventure" was one of the most significant projects during my tenure at Sanrio. As the project lead on Sanrio's side, I successfully integrated the Sanrio brand into the gaming world. This required a deep understanding of current gaming trends and adherence to Sanrio's brand guidelines while pushing the boundaries to attract gamers.

As a brand and digital consultant, I reviewed and approved all assets, overseeing every step from concept to completion. I also recruited talented writers from previous Sanrio projects to infuse fresh creativity into this initiative.