Objective: To create Sanrio-themed furniture items and outfits within the TocaBoca game app, ensuring that each featured character and item accurately represented the beloved Sanrio characters. I utilized the animation series, SuperCute Adventures, to expand on each character and theme.

 

As the main point of contact for both internal and external parties, I worked closely with the TocaBoca team to foster a positive client relationship and establish an efficient approval process, ensuring production stayed on schedule. I led weekly meetings with the TocaBoca team to align on milestones and needs, and provided art direction and approvals for all art assets.